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Motor group adds Skoda brand

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The Marriott Motor Group has added the Skoda brand following its recent acquisition of Walkers Skoda in King's Lynn, complementing the group's current portfolio of Volkswagen Group brands.

Fraser Burdett (photo, right) will transfer from his current role as general sales manager at Kings Lynn Audi to become head of business for Walkers Skoda.  He has been with the group since 2012 when he joined as business manager at Bury St Edmunds Audi.

He said:  “Skoda is a brand with an exciting future and one that we are proud to represent. Walkers Skoda have been serving the King's Lynn and surrounding areas for a number of years now, and being part of the Marriott Motor Group further strengthens our focus on high levels of satisfied loyal customers. As head of business I shall be looking to adopt an open and friendly approach supporting the team, making more loyal customers who refer their friends and family to us.”

The dealership will also undergo a significant refurbishment and rebranding later this year to reflect Skoda’s new corporate identity.

In addition to the recent growth, the Marriott Motor Group has also launched new branding this year.  Managing Director Paul Barnard commented, “We are very pleased with the branding we now have and hope that with the introduction of this, Marriott Motor Group will be easily identified”

Part of this included the launch of 10 new websites at the end of February. Working with Bluesky Interactive they have personalised each site to each of their centres, providing the opportunity to retain their individuality whilst benefiting from the security of being part of a bigger team. We worked hard to obtain the imagery for each website working with Tony Pick (a local photographer based in Aldeburgh) and as a result the imagery you see across the websites is taken at our actual dealerships – we wanted to convey a sense of the family run, community minded Group that we are.

We hope that our customers will recognise the staff that they see in our dealerships on our websites and that these sites are familiar and user friendly for them. Later this year they’ll be a new site for Walkers Skoda following their refurbishment and rebranding.

The Group website is www.marriottmotorgroup.co.uk

Last Updated ( Thursday, 07 May 2015 09:47 )